The Ferroli Group Sets New Standards in the Water Heater Market

Ferroli, the Italian multi-national giant for domestic and industrial heating, air-conditioning and water heating has forayed into India with its premium range of water heaters, specially designed for the Indian market. It is redefining standards in the domestic water heater industry with the launch of products with the highest energy efficiency, 10% better than the current 5 star BEE standards. It has also launched a Wi-Fi enabled water heater for the first time in India.

Headquartered in Bangalore, Ferroli aims to reach a market share of 10% in the next 3 years, with a revenue of Rs. 100 crore.  They plan to cover the Indian market in a phased manner, beginning with South, and then expanding their distribution network across all four regions.

Talking about the company’s entry into India, Marco Ippoliti, Head of Exports, of the Ferroli Group in Italy, said, “India is an important market for us. With our focus on technology and innovation, we see a great opportunity here.  Our water heaters have a host of unique and eco-friendly customer benefits, which are being introduced in the Indian Market for the first time.”

The total domestic water heater market in India, including gas and solar water heaters, is estimated to be Rs.1,200 – Rs. 1,300 crores per annum, of which the electrical segment accounts for Rs.800 – 900 crores. Ferroli will continue to bring new technologies to India in different segments of the market.

Commenting on the brand’s plans in India, A.K. Rathi, Director, Ferroli South Asia, said, “With this launch, we bring our premium range of Italian electrical water heaters to the Indian Market, in capacities ranging from 1 litre to 500 litres that covers  the entire spectrum of domestic water heating as well as smaller commercial applications. This will be progressively followed by gas and solar water heaters in the next two years.”

The Ferroli range of water heaters comes with several consumer friendly benefits such as a quick heating system, a digital temperature display and the ‘Healthy Blue Silicon’ enamel coating to retain water purity. The patented ‘Blue Forever’ ultra-strong heating element used in Ferroli water heaters is designed to reduce scaling, enhance heating efficiency and increase the life of the heating element in hard water areas. In addition, CFC free insulation is used in the manufacturing process of these heaters. All Ferroli water heaters are equipped with high quality components that provide triple level safety to the product.  Utmost care is taken in manufacturing all components to allow complete control over the quality, delivery and most importantly, the after sales service of Ferroli’s products.