encourages a Fitness Revolution through accessories By PTron!

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Gen-X life is about technology & fitness. Technology leaders are coming out with best in class fitness gadgets that would be your companions in your run towards fitness. Those who are trying hard in order to go fit may now find their chase towards fitness goals easier with these new PTron wearable accessories from

The smart bands have grabbed a wide market worldwide by shipping 45.7 million units in 2015. Global smart wearable devices market is estimated to grow at Compound Annual Growth Rate (CAGR) of 25.38% during the period 2015 to 2019. By 2020, there will be over 100 Million users of fitness trackers. PTron wearable accessories deliver a wide range of capabilities like track a person’s heart rate, calories burned, step pedometer, distance tracker, goal setter, sleep tracker, and sleep quality monitor etc. Health conscious middle class group of Indian society is gradually picking up with major share in the demand for smart wearable devices. Interestingly, elderly educated are developing penchant for wearable gadgets.

The “trending now” attitude has expanded to demographics like gender and age. Customers need and desire for wearable gadgets  is ever increasing. It is a task for companies to cater to this need of a customer., with its in-house brand PTron have successfully managed to inspire existing and prospective customers in offering state-of -the-art tech accessories at affordable prices while creating trend in wearable technology.

Mr. Ameen Khwaja, the CEO and Founder of  said ,“Fitness is not just a trend, it is becoming a habit and lifestyle. We have launched PTron fitness bands with affordable price tags and amazing colors in order to satisfy the needs of a wide customer segment. We expect 15% to 20% revenue to be generated from fitness wearable devices in the current quarter. The PTron fitness bands on, blend technology and comfort in compact wearable devices. The display unit on the band makes it convenient to use and read the metrics easily without going back to the mobile device.”


Average Order Value of increases by 50% !

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Key Highlights

  • Average order value increased by 50%
  • Average order value for the quarter Oct – Dec 2015 was INR 500.00
  • For the current quarter average order value is INR 750.00
  • High value products (above INR 1,000) have rapidly increased from 10% of sales to 50% of sales, by value.

Mumbai, 14th march, 2016: announced that the average order value has increased by 50%, from INR 500 to INR 750 per order in the current quarter, as compared to the preceding quarter (Oct-Dec). This was achieved by changing the product mix of online sales, with the introduction of high value products like smart watches, fitness activity trackers, Bluetooth headsets, mobile camera lens etc. LatestOne.Com has successfully shipped / delivered more than one million orders since commencement of operations 18 months ago. Strong and established customer base, good will and trust, with growing repeat customers has played a vital role in increasing average order value. The trust that the valued customers have developed, from their earlier purchases on, has made the process of introducing and selling, high value products online, easy. During the corresponding period, the Alex ranking of has also steadily improved to 1,700 in India.

Mr. Ameen Khwaja, the Founder and CEO of said, “While our traditional customer base for mobile accessories and cables continues to grow steadily, we are seeing an increased appetite for high value products and gadgets. Living up to its expectation, introduced innovative designs and products such as 2A charging cables, high end charging dock stations and OTG pendrives in the Jan-Mar quarter.”


 Founded in October 2014, the Hyderabad based is India’s only e-tailer specialized in tech and mobile accessories. Be it Bluetooth devices, mobile covers, tablet accessories, cables, power banks, Android TVs, headsets, smart watches or CCTV’s, stocks over 10,000 different products in its inventory and operates through its own warehouses.