Hansa Cequity joins Adobe Solution Partner Program

Hansa Cequity, India’s first customer marketing company will now work as a Business Level Partner of Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers.

Hansa Cequity, India’s first customer marketing company headquartered in Mumbai, has announced that it has joined the Adobe Solution Partner Program as a Business Level Partner. This will allow Hansa Cequity to work more closely with Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers.

Hansa Cequity will use Adobe Marketing Cloud solutions such as Adobe Audience Manager (a data management platform), Adobe Analytics (a leading marketing analytics solution), Adobe Campaign (for multi-channel campaign management), to provide integrated customer marketing solutions to its clients in retail, automotive, banking and travel and hospitality domains. In strengthening its relationship with Adobe, Hansa Cequity will receive greater levels of support from Adobe and in turn be able to pass that along to its clients.

“Hansa Cequity is excited to build our relationship with Adobe, and in signing this enterprise agreement, we will have a great Digital Technology partner in Adobe as we continue to expand as a full service Customer Experience Management Company,” said S Swaminathan, CEO and Co-Founder, Hansa Cequity.

“With customer centricity gradually becoming an integral part of organisational thinking, marketers are looking to partner who can provide integrated services for enhancing their customer’s experience. And that is what we aim to achieve with this partnership,” added, Ajay Kelkar, COO and Co-Founder, Hansa Cequity.

Commenting on the partnership Umang Bedi, MD – South Asia, Adobe Systems said, “Hansa Cequity has been one of the pioneers of data-driven marketing in India. This partnership will enable customers to act on the insights to deliver differentiated customer experiences in this rapidly changing digital world.”

The Adobe Solution Partner Program is designed to create a successful relationship between Adobe and digital marketing companies to help build customer experience solutions and facilitate exchange of resources and support.


NASSCOM and Hansa Cequity release research report on Analytic Maturity in India

Hansa Cequity-NASSCOM Analytic Maturity in India report

Hansa Cequity and Nasscom jointly released the report that includes case studies from nearly 250 global companies

To showcase how organisations are creating value by leveraging analytics across industries, The National Association of Software and Services Companies (NASSCOM) and Hansa Cequity on 25 June, 2015 announced the release of a report on “Application, Innovation and Maturity of Indian Analytics”. The report was released as part of the Big Data & Analytics Summit organised by NASSCOM at Hyderabad. Orgaisations, including global in-house centres, analytics providers, and Indian buyer enterprises across different industry sectors participated and showcased the innovation and business impact created by them by leveraging Indian analytical capabilities. The submissions were received in application areas of Customer Experience & Lifecycle Management, Revenue Maximisation, Operational Efficiency, and Compliance & Risk Management. Key findings of the study:

  •  Organisations are increasingly ‘competing on analytics’ based on Insights from integrating institutional data, social media data, and machine data.
  • Analytics solutions have matured from business intelligence and reporting into the realm of predictive and prescriptive analytics such as forecasting, scenario planning, simulation, optimisation, complex risk modelling, NLP etc.
  • The industry is enhancing capabilities and moving towards productized analytics solutions by embedding domain expertise, understanding of customer business and deploying deep analytics expertise.
  • Industry is offering solutions spread over industries such as Agriculture, Banking, and Mining to Government agencies.
  • Many local government agencies, on a very positive note, have been early adopters of analytical solutions to provide better citizen centric services.

As part of the study, 12 pioneering examples were selected for special recognition and the companies that executed those projects were honored at the NASSCOM Big Data & Analytics Summit. The ‘Top 50’ case submissions are featured in the ‘Application, Innovation & Maturity of Indian Analytics’ Report. MohanaKrishnan, Director, NASSCOM, said “Disruptive technologies, informed customers, rapidly changing business models are presenting challenges as well as opportunities for enterprises to explore innovative solutions available in the ecosystem. The need for drawing better insights from huge volumes of data has fueled the need for innovative analytic solutions. Companies selected for special recognition include Agora Analytics, Capgemini India, Citibank India, Delhi Integrated Multi-Modal Transit System, EXL Services, Fractal Analytics, Genpact, Gramener, iConcept Software Services, Rolta India, Siemens, and  Swiss Re Shared Services The depth, breadth, innovation and maturity of analytics solutions from India is not only fascinating and has led industries such as banking, retail, mining, aviation, agriculture, government, transportation, hospitality, and energy and utilities to quickly adopt and bring enhanced competitive advantage.” Swaminathan, Co-founder and CEO, Hansa Cequity commented that, “At Hansa Cequity, we believe that Data is the new fuel and competitive advantage for the enterprise and Data-driven marketing will become the new normal in companies. The study proves that India is now ready to make the big difference in the way global companies make decisions.” While sharing his views on the initiative, Ajay Kelkar, Co-founder and COO, Hansa Cequity, said “Data scientists were ranked by HBR as the sexiest job of the 21st century. Cequity assessed the work done by participating Data science teams along with NASSCOM and used their Smart Analytics Impact™ framework to assess the more innovative case studies. This Research demonstrated that a vibrant ecosystem for analytics has developed in India”

European Union can provide India with advanced technology, says Joao Cravinho

NEW DELHI: The European Union could be the biggest source of advanced technology to India and the number one platform to get the country integrated into the global economic chain, its envoy to India Joao Cravinho said ahead of Narendra Modi’s maiden trip to Europe as Prime Minister

The PM is due to visit Europe from April 9 to 14. Even as the India-EU Summit at Brussels earlier proposed during Modi’s Europe tour has been postponed, the regional body is upbeat about the future of ties between the two entities. Cravinho said that Europe is very much on the radar of the new government in India which will complete one year in May.

“EU is today the biggest source of investment to India and the biggest trading partner of Delhi as a bloc. Besides, it can be the biggest source of advanced and high technology to India which comes with investments,” Cravinho told ET.

While French investments in India touched $19 billion last year, Germany has been the eighth largest foreign direct investor in India since 2000. German FDI in India between 1991 and September 2014 was valued at $7.57 billion. There are more than 1,600 Indo-German collaborations and over 600 Indo-German joint ventures in operation. Hannover Fair, where India is the partner and which Modi will jointly inaugurate with Chancellor Angela Merkel on April 12, is expected to generate additional investments and boost ‘Make in India’ initiative.

Integreon Recognised in 2015 IAOP Global Outsourcing 100 List of the World’s Best Outsourcing Service Providers




 MUMBAI – 17 February 2015 Integreon, a leading global provider of outsourced legal, document, business and research support, has been recognised as one the world’s best outsourcing service providers in the International Association of Outsourcing Professionals® (IAOP) 2015 Global Outsourcing 100®. This marks the fifth consecutive year Integreon has been recognised by the IAOP and the second time in the last three years the firm has been named to the prestigious Global Outsourcing 100 list.

Integreon was selected after a rigorous IAOP process that weighs firms based on four criteria: size and growth, delivery excellence, programs for innovation and corporate social responsibility. Inclusion in the Global Outsourcing 100 follows a year of continued strong growth and performance for Integreon, as supported by high client satisfaction scores and growing worldwide demand for the firm’s outsourcing services.

Key highlights from Integreon’s last 12 months include:

  • Expansion at five of the firm’s twelve global delivery centres – including those in New York; London; Fargo; Manila, Philippines and Noida (Delhi), in addition to other infrastructure investments, as the firm has grown its operations to meet increasing client demand.
  • Development of innovative, new services for legal, document, business and research support, most recently Simplicity™ and Simplicity Plus™ for managed discovery.
  • Industry recognition at LegalWeek’s 2014 British Legal Awards, in Chambers Global 2014, as a 2014 “Best Overall LPO” by India Business Law Journal, and in accolades from other respected publications and industry analysts from around the world.
  • Fostering best practices and innovation across the industry through the firm’s Centre for Legal Services Innovation and worldwide support of the FT Innovative Lawyers program in North America, Europe and the Asia-Pacific region.
  • Continuing certification to stringent ISO information security and quality management standards, including a recently upgraded certification of its Manila delivery centre to the ISO/IEC 27001:2013 security standard.
  • A growing corporate social responsibility program, notably including Project Edu-Lync, which uses video conferencing technology to enable instructors from around the world to teach students at a school for the hearing disabled in India. The program’s success was a highlight of the keynote address at Microsoft’s Lync 2014 Conference in Las Vegas.

“Integreon is honored to once again be recognised by the IAOP in their Global Outsourcing 100 list of the world’s best service providers,” said Bob Gogel, CEO of Integreon. “Our experience and our focus on quality and service excellence are what clients appreciate most. My thanks to our many Associates around the world for their hard work, creative thinking and dedication to delighting our clients, which has made Integreon one of the world’s most trusted providers of knowledge and legal services outsourcing.”

By identifying the world’s best outsourcing service providers and advisors, the 2015 Global Outsourcing 100 helps buyers compare and select the most suitable providers for their needs. Firms were evaluated by the IAOP following meticulous scoring by an independent judging panel with extensive experience in selecting outsourcing service providers and advisors.

The panel was organised by the IAOP and led by IAOP Chairman Michael F. Corbett, who noted, “Being named to the Global Outsourcing 100 list is no easy task. The IAOP is pleased to recognise Integreon for their excellence and achievement.”

About Integreon

Integreon is a trusted, global provider of award-winning legal, document, business and research support solutions to leading law firms, corporate legal departments, financial institutions and professional services firms. Around the globe, Integreon’s 2,200 Associates support more than 250 clients in areas such as discovery, legal process outsourcing (LPO), market and competitive intelligence, operating model transformation and back office redesign. Integreon also excels in business support services such as IT, document processing, finance and human resources. With our unrivaled outsourcing experience and industry-leading onshore and offshore capabilities, clients increasingly rely on Integreon to provide value-added solutions and meet their needs in a demanding business environment. Integreon has won more than 40 industry awards over the past five years and supports its global client base from 12 delivery centres across the US, UK, India, China, the Philippines and South Africa.

For more information about Integreon’s extensive range of services, please visit www.Integreon.com and follow Integreon on social media at LinkedIn, Twitter, Facebook, and Weibo.

For additional information, please contact:

John Vignolo




About IAOP

IAOP is the go-to association leading the way to improve outsourcing outcomes by bringing together customers, providers and advisors in a collaborative, knowledge-based environment that promotes professional development, recognition, certification and excellence. With over 120,000 members and affiliates worldwide, IAOP is not only on top of the latest trends but in front of them. Through its expansive global chapter network, premier training and certification programs, knowledge centre, member community and more, IAOP helps members learn, grow and succeed. For more information and how you can become involved, visit www.IAOP.org.

The media contact for IAOP is:

Kate Tulloch-Hammond

Media & Communications Manager, IAOP

+1.845.452.0600, ext. 122


Tapping Into The Growth Of India’s Emerging Mobile Markets

It took only seconds for Xiaomi phones to sell out on the e-commerce platform Flipkart in India. This feat is staggering considering the Indian e-commerce industry is a relatively new concept for many consumers. In fact, Indian smart phone sales doubled from 156 million sold in 2013 to 364 million units sold thus far in 2014. With a product in such high demand,mobile manufacturers that want to succeed in India must put three things first: customizable products, regional-market sensitivity and trend incorporation.

Google’s product strategy team, which includes many Indian members, understood the necessities and desires of the Indian market. Google designed the Android One specifically to meet the needs of this Indian market segment — often referred to as “the next billion” — which is still transitioning to smartphone technology.

Android One came equipped with dual-SIM card capability, multimedia features such as a camera with video functions, Google Maps services, a wide ecosystem of apps and a free data pass from leading operators. While this may seem like the perfect answer to the Indian market’s needs, Android One devices failed to meet projected sales. At the time of its launch, there were three devices already on the market with identical hardware configurations as Android One, all priced about $1.62 apart. What could Google and Android have done to stand out from their competition?

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Apple wants to open up a technology development center in India

Apple is planning to set up a technology captive in India. The company seems to be rather impressed with the local engineers and coders, who are writing next generation codes for companies like Walmart and Amazon, and wants to revive business operations to India.

Citing anonymous sources, Economics Times reports that the company is in its early stages of thinking to set up a company-owned technology development center in India. In 2006, Apple shut down its tech support center in India citing poor service quality. “This time, things have changed. The real draw is the pool of engineers specialized in retail and e-commerce,” a source told the publication.

The source also revealed that Bob Kupbens, vice-president at Apple Online Retail, is the man behind Apple’s plans to set up a center in India. Kupbens has past knowledge about India, having overseen strategy and execution at Target’s captive technology development and BPO centre in Bengaluru while working previously at Delta Airlines.

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Indian tech startups to witness hyper-growth, says Economic Survey on services sector

2014 saw the largest ever Venture Capital infused into the Indian startup ecosystem. Both the size and the number of deals were assuring enough for a healthy future for entrepreneurs. E-commerce, consumer web and payments have dominated the funding landscape in the country. Technology startups, for their sheer scope and with their impressive applications and numbers, have formed the backbone of the ecosystem which in turn is playing a key role in the growth of the economy.

With the emergence of startups, the government’s priorities seem to change depending upon the need of the hour. The policies for startups and SMEs (small & medium enterprises) are going through a revival process to make sure that the machinery is supportive of these new businesses and the process does not become an impediment in starting up. Single window clearances, tax benefits, subsidized resources in early days are some of the incentives which have been rolled out in this direction.

With the Budget session scheduled for tomorrow, startups will be hoping for more. The finance ministry came up with its annual Economic Survey 2014-15 which had some interesting conversation from the technology sector.

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