India ranks third among global marketing automation solution providers: Survey

MAS report 2017 Netcore Solutions titleIn line with the Scott Brinker’s latest marketing technology landscape for the year 2017, a report by the Research NXT in association with Mumbai based full stack marketing technology solution provider Netcore Solutions has found that the global Marketing Automation Solutions (MAS) category has grown by 36 per cent from 2016 to 2017, from 156 vendors to 212.

There are more than 200 MAS providers available in the global market catering to the needs of B2B and B2C marketers. What is interesting is that the number of Indian service providers is also growing at a faster pace, with India ranking third in terms of MAS providers after USA and UK with more than 10 companies offering MAS solutions.

The report, being first-of-its-kind, produced by Research NXT in association with Netcore, is based on a survey from more than 150 top marketing professionals and CMOs of leading brands from different sectors across India.

With ROI as the key parameter to measure investment, 57 per cent of marketers have allocated well-defined budgets for marketing automation spends. The latest B2C Marketing Automation Report India 2017 reveals that 70 per cent marketers in India have adopted Marketing Automation Solutions (MAS) to increase lead conversions. It further states that 48 per cent of marketers in India have already decided to include MAS in their marketing strategy.

The report highlights that more than 70 per cent marketers state that Email and SMS marketing are crucial features of the MAS mix. App engagement and segmentation are other two features that are gaining preference among Indian marketers.

Capturing the insights in a nutshell, Kalpit Jain, CEO, Netcore, said, “It is exciting to know that the trend of marketing automation is gaining momentum in the India market. The rate at which it is growing, we are sure that in the next couple of years or sooner India will be on the same platform as US in terms of usage of technology in marketing. India is at an early stage of adoption and we have observed high level of awareness on the need and benefits of MAS among marketers. We believe 2017 will be the year of marketing automation adoption for majority brands in India.”

The report highlights that 61 per cent of marketers are evaluating MAS with cloud based platforms, and 28 per cent of marketers are looking at a mix of in-house along with – cloud based platform. Campaign Execution, Implementation and Integration are the top three activities which marketers who are evaluating MAS would like to outsource. This clearly reveals that lack of internal skills and expertise are the biggest barriers in MAS implementation in India, hence choosing a MAS provider offering Marketing Technologist Consultancy to deliver the required results for brands is recommended.

Though predictive scoring and machine learning, workflow builder and unified customer view are not widely used as of now; this trend is expected to witness a change. With the advent of technology in business steering the evolution of marketing channels rapidly, more than 60 per cent of marketers feel that paid digital media, social media and website are the most effective channels for marketing campaigns. Digital channels like browser notification, In-App / web messaging are gaining importance due to the ease of measurability and real time engagement among customers.

The report is available for public access at:


Average Order Value of increases by 50% !

LatestOne Home page







Key Highlights

  • Average order value increased by 50%
  • Average order value for the quarter Oct – Dec 2015 was INR 500.00
  • For the current quarter average order value is INR 750.00
  • High value products (above INR 1,000) have rapidly increased from 10% of sales to 50% of sales, by value.

Mumbai, 14th march, 2016: announced that the average order value has increased by 50%, from INR 500 to INR 750 per order in the current quarter, as compared to the preceding quarter (Oct-Dec). This was achieved by changing the product mix of online sales, with the introduction of high value products like smart watches, fitness activity trackers, Bluetooth headsets, mobile camera lens etc. LatestOne.Com has successfully shipped / delivered more than one million orders since commencement of operations 18 months ago. Strong and established customer base, good will and trust, with growing repeat customers has played a vital role in increasing average order value. The trust that the valued customers have developed, from their earlier purchases on, has made the process of introducing and selling, high value products online, easy. During the corresponding period, the Alex ranking of has also steadily improved to 1,700 in India.

Mr. Ameen Khwaja, the Founder and CEO of said, “While our traditional customer base for mobile accessories and cables continues to grow steadily, we are seeing an increased appetite for high value products and gadgets. Living up to its expectation, introduced innovative designs and products such as 2A charging cables, high end charging dock stations and OTG pendrives in the Jan-Mar quarter.”


 Founded in October 2014, the Hyderabad based is India’s only e-tailer specialized in tech and mobile accessories. Be it Bluetooth devices, mobile covers, tablet accessories, cables, power banks, Android TVs, headsets, smart watches or CCTV’s, stocks over 10,000 different products in its inventory and operates through its own warehouses.

European Union can provide India with advanced technology, says Joao Cravinho

NEW DELHI: The European Union could be the biggest source of advanced technology to India and the number one platform to get the country integrated into the global economic chain, its envoy to India Joao Cravinho said ahead of Narendra Modi’s maiden trip to Europe as Prime Minister

The PM is due to visit Europe from April 9 to 14. Even as the India-EU Summit at Brussels earlier proposed during Modi’s Europe tour has been postponed, the regional body is upbeat about the future of ties between the two entities. Cravinho said that Europe is very much on the radar of the new government in India which will complete one year in May.

“EU is today the biggest source of investment to India and the biggest trading partner of Delhi as a bloc. Besides, it can be the biggest source of advanced and high technology to India which comes with investments,” Cravinho told ET.

While French investments in India touched $19 billion last year, Germany has been the eighth largest foreign direct investor in India since 2000. German FDI in India between 1991 and September 2014 was valued at $7.57 billion. There are more than 1,600 Indo-German collaborations and over 600 Indo-German joint ventures in operation. Hannover Fair, where India is the partner and which Modi will jointly inaugurate with Chancellor Angela Merkel on April 12, is expected to generate additional investments and boost ‘Make in India’ initiative.

Tapping Into The Growth Of India’s Emerging Mobile Markets

It took only seconds for Xiaomi phones to sell out on the e-commerce platform Flipkart in India. This feat is staggering considering the Indian e-commerce industry is a relatively new concept for many consumers. In fact, Indian smart phone sales doubled from 156 million sold in 2013 to 364 million units sold thus far in 2014. With a product in such high demand,mobile manufacturers that want to succeed in India must put three things first: customizable products, regional-market sensitivity and trend incorporation.

Google’s product strategy team, which includes many Indian members, understood the necessities and desires of the Indian market. Google designed the Android One specifically to meet the needs of this Indian market segment — often referred to as “the next billion” — which is still transitioning to smartphone technology.

Android One came equipped with dual-SIM card capability, multimedia features such as a camera with video functions, Google Maps services, a wide ecosystem of apps and a free data pass from leading operators. While this may seem like the perfect answer to the Indian market’s needs, Android One devices failed to meet projected sales. At the time of its launch, there were three devices already on the market with identical hardware configurations as Android One, all priced about $1.62 apart. What could Google and Android have done to stand out from their competition?

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Apple wants to open up a technology development center in India

Apple is planning to set up a technology captive in India. The company seems to be rather impressed with the local engineers and coders, who are writing next generation codes for companies like Walmart and Amazon, and wants to revive business operations to India.

Citing anonymous sources, Economics Times reports that the company is in its early stages of thinking to set up a company-owned technology development center in India. In 2006, Apple shut down its tech support center in India citing poor service quality. “This time, things have changed. The real draw is the pool of engineers specialized in retail and e-commerce,” a source told the publication.

The source also revealed that Bob Kupbens, vice-president at Apple Online Retail, is the man behind Apple’s plans to set up a center in India. Kupbens has past knowledge about India, having overseen strategy and execution at Target’s captive technology development and BPO centre in Bengaluru while working previously at Delta Airlines.

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Indian tech startups to witness hyper-growth, says Economic Survey on services sector

2014 saw the largest ever Venture Capital infused into the Indian startup ecosystem. Both the size and the number of deals were assuring enough for a healthy future for entrepreneurs. E-commerce, consumer web and payments have dominated the funding landscape in the country. Technology startups, for their sheer scope and with their impressive applications and numbers, have formed the backbone of the ecosystem which in turn is playing a key role in the growth of the economy.

With the emergence of startups, the government’s priorities seem to change depending upon the need of the hour. The policies for startups and SMEs (small & medium enterprises) are going through a revival process to make sure that the machinery is supportive of these new businesses and the process does not become an impediment in starting up. Single window clearances, tax benefits, subsidized resources in early days are some of the incentives which have been rolled out in this direction.

With the Budget session scheduled for tomorrow, startups will be hoping for more. The finance ministry came up with its annual Economic Survey 2014-15 which had some interesting conversation from the technology sector.

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In a first, Micromax unveils ‘pouch’ packaging; launches Joy phones priced at Rs 699

JOY NEW DELHI: It looks like we’ve reached a stage where phones are being sold as  everyday commodity. Micromax has launched ‘Joy’ series of feature phones,  that come in candy packs-like pouch packaging.

The company introduces its first two handsets in the series – the X1800 and  X1850 priced at Rs 699 and Rs 749, respectively.

Both of the phones feature a coloured screen, expandable storage up to 4GB,  Bluetooth, a 0.08MP camera and other essentials like FM radio, alarm clock, and flashlight, among others.

Micromax Joy X1800 is equipped with a 1.77-inch coloured screen, durable body and a camera. The device also packs a 750mAh battery to give consumers up to 235 hours of standby time, as claimed by Micromax. The device will be available in retail stores starting February 5, 2015.

The Micromax Joy X1850 also comes with 1.77-inch coloured screen. With and 1800mAh battery, the device delivers 25 days of back up as claimed by Micromax. The device will be available in the retail stores by next week.

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