Netcore Unveils New Brand Identity, Signals Evolution

netcore solutions new logo

netcore solution has undergone a brand refresh

Having pioneered the internet communications and online marketing space for over 18 years, Netcore has transformed its brand identity to reflect the seismic changes in the ever-changing marketing technology landscape.

Today, Netcore seeks to be a marketer’s pathfinder through innovative and intelligent marketing automation solutions, with a goal to create infinite experiences for its ever growing list of marquee clients.

With the arrival of smartphones, the balance of power has shifted from marketers to consumers. It is the ‘age of the customer’ and today’s customers demand personalised, relevant and engaging experiences. To help their clients create customer delight and achieve their strategic business goals, Netcore had created India’s first and leading full-spectrum omnichannel marketing automation solution in 2015 that puts customer experience at the centre of marketing strategy. This philosophy is captured in the company’s new tagline ‘Experience the Infinite’ and its new logo which features the infinity symbol at its centre.

The company has built a profitable track record and has witnessed 40 per cent year-on-year growth over the past 5 years. With an employee strength of more than 450; serving over 3000 brands as clients along with over 50 Netcore Smartech Clients, Netcore is India’s largest digital marketing company enabling 7 billion customer connects across various sectors through email, SMS, mobile, push notifications and digital marketing solutions. Given the industry expected growth estimates of about 340 million smartphones and over 225 million Facebook users in 2017, it is critical for brand owners to explore the power of Netcore’s infinite marketing and gain a first-mover advantage in the market.

Commenting on the new brand identity, Rajesh Jain, Founder and Managing Director, Netcore Solutions, said, “The company has led from the front with innovative services throughout, starting from way back in 1998. Over the years, we have kept our promise to evolve with the market’s needs by introducing email marketing, mobility (SMS, IVR and voice based) marketing to India’s first and leading cross-channel marketing automation platform (Netcore Smartech) that helps brands create personalised and real-time customer experiences. ‘How do I make every customer feel special?’ – That’s the direction in which marketing has started to move. And we have got some very interesting early case studies including from companies like HDFC Life, Pfizer, Cover Fox, Lemon Tree Hotels, among others.”

Providing an industry perspective, Kalpit Jain, CEO, Netcore Solutions said, “As per the latest NASSCOM report, Indian players’ share in the global Martech industry can grow to USD 45-55 billion by 2025. This is the age of the connected consumer. So, brands must shift their primary focus from the traditional, unidirectional, one-to-many broadcast-style of marketing and move to one-to-one, interactive, and hyper-personalised communication and conversations with their target customers. Our feedback from marketers’ told us that the most important need is to enable personalisation at scale. And so we created Netcore Smartech – our proprietary, full-spectrum, omnichannel marketing automation solution, which can help marketers get their job done to map customer journeys and thereby create rewarding customer experiences on a one-to-one basis.”

Kamini Rupani, Chief Marketing Officer, Netcore Solutions opined, “When we introduced Smartech in 2015, it evangelised the marketing technology industry in India. Our value proposition to our customers has evolved greatly, and so we decided to give our brand a completely new visual expression and fly a new flag. Netcore’s services have grown phenomenally in size, scale and impact, and our brand personality too has evolved to reflect that growth and promise. Netcore projects a brand’s personality which is agile, reliable, intelligent, empathetic, and resourceful. With Netcore Smartech, the possibilities are infinite, and we can give our customers infinite experiences. That is not just the promise of Smartech, it is also our motto.”

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Inshorts featured as best news app in Google’s list of Best Apps for 2015

Inshorts featured as best news app in Google’s list of Best Apps for 2015

Emerges as the highest rated news app in Google’s list oInshorts- Logof top 50 apps in India

India’s highest rated news app – Inshorts which curates important news items of the day and serves them in 60 words, has been included by Google in its list of 50 Best Apps of India. Inshorts is India’s highest rated news app and among the only 2 news apps who have made it to the list. The other popular apps in the list include Facebook, Whatsapp, Twitter, Skype, TrueCaller, Zomato, and Gaana to name a few. The Google apps list is a ready reckoner listing the best apps and games (both free and paid format) that were featured this year on Play Store, thus enabling the audiences to see how their favorite apps and games have fared throughout the year.

On this achievement, Azhar Iqubal – CEO and Co-founder, Inshorts said – “The inclusion of Inshorts in Google’s list of top 50 apps for 2015 validates our brand promise of keeping our users informed by the means of simple, precise and short form content which could be consumed in less than 15 seconds. In 2016, our focus would be upon serving relevant content to relevant users.

Inshorts has witnessed exponential growth in 2015 and has grown from less than 100,000 downloads at the beginning of the year to more than 3 million downloads by December 2015. The app serves more than half a billion page views everyday and 80% of its users as of today come from New Delhi, Bengaluru, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Ahmedabad, Chandigarh and Jaipur. The app has recently launched a Hindi interface to make inroads in Tier 2 and Tier 3 cities and based on its success, plans a foray in Marathi, Kannada and Tamil by mid 2016. With these initiatives, Inshorts aims to increase its reach by an additional 5 million users by April 2016.

Inshorts is currently working on building India’s first intuitive content recommendation engine and is testing its efficiency with the help of its community of beta users called ‘Insiders’ which has more than 20,000 users. With the content recommendation engine, Inshorts aims to identify its users based on their content consumption habits and serve them more alternative content in the genres of their interest. The company is also in the process of partnering with popular alternative content publishers and helping them to increase the reach of their content through the Inshorts platform.

To preview a timeline of Inshorts, Click Here

 

NASSCOM and Hansa Cequity release research report on Analytic Maturity in India

Hansa Cequity-NASSCOM Analytic Maturity in India report

Hansa Cequity and Nasscom jointly released the report that includes case studies from nearly 250 global companies

To showcase how organisations are creating value by leveraging analytics across industries, The National Association of Software and Services Companies (NASSCOM) and Hansa Cequity on 25 June, 2015 announced the release of a report on “Application, Innovation and Maturity of Indian Analytics”. The report was released as part of the Big Data & Analytics Summit organised by NASSCOM at Hyderabad. Orgaisations, including global in-house centres, analytics providers, and Indian buyer enterprises across different industry sectors participated and showcased the innovation and business impact created by them by leveraging Indian analytical capabilities. The submissions were received in application areas of Customer Experience & Lifecycle Management, Revenue Maximisation, Operational Efficiency, and Compliance & Risk Management. Key findings of the study:

  •  Organisations are increasingly ‘competing on analytics’ based on Insights from integrating institutional data, social media data, and machine data.
  • Analytics solutions have matured from business intelligence and reporting into the realm of predictive and prescriptive analytics such as forecasting, scenario planning, simulation, optimisation, complex risk modelling, NLP etc.
  • The industry is enhancing capabilities and moving towards productized analytics solutions by embedding domain expertise, understanding of customer business and deploying deep analytics expertise.
  • Industry is offering solutions spread over industries such as Agriculture, Banking, and Mining to Government agencies.
  • Many local government agencies, on a very positive note, have been early adopters of analytical solutions to provide better citizen centric services.

As part of the study, 12 pioneering examples were selected for special recognition and the companies that executed those projects were honored at the NASSCOM Big Data & Analytics Summit. The ‘Top 50’ case submissions are featured in the ‘Application, Innovation & Maturity of Indian Analytics’ Report. MohanaKrishnan, Director, NASSCOM, said “Disruptive technologies, informed customers, rapidly changing business models are presenting challenges as well as opportunities for enterprises to explore innovative solutions available in the ecosystem. The need for drawing better insights from huge volumes of data has fueled the need for innovative analytic solutions. Companies selected for special recognition include Agora Analytics, Capgemini India, Citibank India, Delhi Integrated Multi-Modal Transit System, EXL Services, Fractal Analytics, Genpact, Gramener, iConcept Software Services, Rolta India, Siemens, and  Swiss Re Shared Services The depth, breadth, innovation and maturity of analytics solutions from India is not only fascinating and has led industries such as banking, retail, mining, aviation, agriculture, government, transportation, hospitality, and energy and utilities to quickly adopt and bring enhanced competitive advantage.” Swaminathan, Co-founder and CEO, Hansa Cequity commented that, “At Hansa Cequity, we believe that Data is the new fuel and competitive advantage for the enterprise and Data-driven marketing will become the new normal in companies. The study proves that India is now ready to make the big difference in the way global companies make decisions.” While sharing his views on the initiative, Ajay Kelkar, Co-founder and COO, Hansa Cequity, said “Data scientists were ranked by HBR as the sexiest job of the 21st century. Cequity assessed the work done by participating Data science teams along with NASSCOM and used their Smart Analytics Impact™ framework to assess the more innovative case studies. This Research demonstrated that a vibrant ecosystem for analytics has developed in India”

Integreon Recognised in 2015 IAOP Global Outsourcing 100 List of the World’s Best Outsourcing Service Providers

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PRESS RELEASE

 MUMBAI – 17 February 2015 Integreon, a leading global provider of outsourced legal, document, business and research support, has been recognised as one the world’s best outsourcing service providers in the International Association of Outsourcing Professionals® (IAOP) 2015 Global Outsourcing 100®. This marks the fifth consecutive year Integreon has been recognised by the IAOP and the second time in the last three years the firm has been named to the prestigious Global Outsourcing 100 list.

Integreon was selected after a rigorous IAOP process that weighs firms based on four criteria: size and growth, delivery excellence, programs for innovation and corporate social responsibility. Inclusion in the Global Outsourcing 100 follows a year of continued strong growth and performance for Integreon, as supported by high client satisfaction scores and growing worldwide demand for the firm’s outsourcing services.

Key highlights from Integreon’s last 12 months include:

  • Expansion at five of the firm’s twelve global delivery centres – including those in New York; London; Fargo; Manila, Philippines and Noida (Delhi), in addition to other infrastructure investments, as the firm has grown its operations to meet increasing client demand.
  • Development of innovative, new services for legal, document, business and research support, most recently Simplicity™ and Simplicity Plus™ for managed discovery.
  • Industry recognition at LegalWeek’s 2014 British Legal Awards, in Chambers Global 2014, as a 2014 “Best Overall LPO” by India Business Law Journal, and in accolades from other respected publications and industry analysts from around the world.
  • Fostering best practices and innovation across the industry through the firm’s Centre for Legal Services Innovation and worldwide support of the FT Innovative Lawyers program in North America, Europe and the Asia-Pacific region.
  • Continuing certification to stringent ISO information security and quality management standards, including a recently upgraded certification of its Manila delivery centre to the ISO/IEC 27001:2013 security standard.
  • A growing corporate social responsibility program, notably including Project Edu-Lync, which uses video conferencing technology to enable instructors from around the world to teach students at a school for the hearing disabled in India. The program’s success was a highlight of the keynote address at Microsoft’s Lync 2014 Conference in Las Vegas.

“Integreon is honored to once again be recognised by the IAOP in their Global Outsourcing 100 list of the world’s best service providers,” said Bob Gogel, CEO of Integreon. “Our experience and our focus on quality and service excellence are what clients appreciate most. My thanks to our many Associates around the world for their hard work, creative thinking and dedication to delighting our clients, which has made Integreon one of the world’s most trusted providers of knowledge and legal services outsourcing.”

By identifying the world’s best outsourcing service providers and advisors, the 2015 Global Outsourcing 100 helps buyers compare and select the most suitable providers for their needs. Firms were evaluated by the IAOP following meticulous scoring by an independent judging panel with extensive experience in selecting outsourcing service providers and advisors.

The panel was organised by the IAOP and led by IAOP Chairman Michael F. Corbett, who noted, “Being named to the Global Outsourcing 100 list is no easy task. The IAOP is pleased to recognise Integreon for their excellence and achievement.”

About Integreon

Integreon is a trusted, global provider of award-winning legal, document, business and research support solutions to leading law firms, corporate legal departments, financial institutions and professional services firms. Around the globe, Integreon’s 2,200 Associates support more than 250 clients in areas such as discovery, legal process outsourcing (LPO), market and competitive intelligence, operating model transformation and back office redesign. Integreon also excels in business support services such as IT, document processing, finance and human resources. With our unrivaled outsourcing experience and industry-leading onshore and offshore capabilities, clients increasingly rely on Integreon to provide value-added solutions and meet their needs in a demanding business environment. Integreon has won more than 40 industry awards over the past five years and supports its global client base from 12 delivery centres across the US, UK, India, China, the Philippines and South Africa.

For more information about Integreon’s extensive range of services, please visit www.Integreon.com and follow Integreon on social media at LinkedIn, Twitter, Facebook, and Weibo.

For additional information, please contact:

John Vignolo

Burson-Marsteller

212-614-4785

john.vignolo@bm.com

About IAOP

IAOP is the go-to association leading the way to improve outsourcing outcomes by bringing together customers, providers and advisors in a collaborative, knowledge-based environment that promotes professional development, recognition, certification and excellence. With over 120,000 members and affiliates worldwide, IAOP is not only on top of the latest trends but in front of them. Through its expansive global chapter network, premier training and certification programs, knowledge centre, member community and more, IAOP helps members learn, grow and succeed. For more information and how you can become involved, visit www.IAOP.org.

The media contact for IAOP is:

Kate Tulloch-Hammond

Media & Communications Manager, IAOP

+1.845.452.0600, ext. 122

kate.hammond@IAOP.org

Dell OEM solutions help Agmatel reduce Total Cost of Ownership for kiosks by 30 %

                   

 

 

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 Dell, world’s fastest-growing large integrated IT company, today announced that it has successfully deployed Dell OEM solutions for Agmatel, one of the leading provider of kiosks to the public sector in India. This implementation has helped Agmatel reduce their total cost of ownership by 30 percent along with offering speedy delivery.

Bengaluru, Karnataka, January 27, 2015 – Dell, world’s fastest-growing large integrated IT company, today announced that it has successfully deployed Dell OEM solutions for Agmatel, one of the leading provider of kiosks to the public sector in India. This implementation has helped Agmatel reduce their total cost of ownership by 30 percent along with offering speedy delivery.

Like other authorities, India is rolling out self-service kiosks at many sites, including government agencies, to deliver a faster and more efficient service to citizens. Looking at the growing demand for self-service kiosks, Agmatel also decided to develop its own range of kiosk solutions. For this the company ordered PCs from original equipment manufacturers (OEMs) in China and Taiwan to power its kiosk terminals but problems started arising when the PCs came unsupported, leaving Agmatel with the substantial cost of servicing hardware warranties in the field. Also, because the PCs were manufactured outside of India, they had to undergo stringent testing by officials before they could enter the country.

Owing to Dell’s unremitting supply of technology to public sector clients for many years, Agmatel decided to switch to Dell OEM Solutions and Intel processors to help solve its challenges. The organization selected Dell OEM OptiPlex 7010 and 9020 PCs with Intel® Core™ i3 dual-core processors to support its kiosk terminals. Also, where kiosks were permanently connected to a network, Agmatel chose Dell Wyse thin clients.

Using Dell’s solution, Agmatel was able to offer speedy delivery which further reduced their total cost of ownership of kiosk solution by 30 percent. Moreover, Dell also provided them immense support across India so that if they need to resolve a technical issue, Dell will send an engineer with a replacement part immediately without having Agmatel incur any cost in spares or sending out their own engineers.

“Agmatel t
hrough their deep insight into rapidly changing technology have been a step ahead to understand the needs of customers and offer best of Kiosk solutions. With best of innovative technology available at hand from Dell, Agmatel have revolutionised the concept of information and transaction by producing multifunction kiosks of excellent design with robust construction”, said Vijay Kumar Malhotra, Co-Founder and Director, Agmatel

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Symantec – Wipro Ink Partnership for Data Loss Prevention and Backup & Recovery Services

Symantec Corp., and Wipro Ltd (NYSE:WIT) today announced a new partnership under which Wipro Infotech will offer data loss prevention, and backup and recovery infrastructure consultancy services based on Symantec technology. This will offer customers increased visibility into information and a risk-based approach to data security.

“Information is the most valuable asset of any organization and ensuring that it does not fall into the wrong hands is critical to its reputation and business,” said Ajay Verma, director, Channels and Alliances, Symantec India. “Wipro Infotech’s professional services background, market reach, consulting expertise, complemented by Symantec’s industry-leading solutions will offer customers a better insight in to data risk. ”

Symantec’s content-aware data loss prevention solution spans data at the endpoint, in storage and the network. When offered through Wipro’s technology practice, it will provide customers the confidence that their information is secure in today’s connected world.

Wipro’s cross-platform expertise along with Symantec VERITAS Backup Reporter’s capability to proactively identify and quantify exposures before they impact backup operations, will help customers achieve greater efficiency, verify backup service-level compliance, and justify the business costs associated with protecting data.

Speaking on the occasion, Vikas Srivastava, vice president and business head, Infrastructure Technology Solutions Division, Wipro Infotech said, “The Backup and Recovery Infrastructure Consulting service and Data Loss Prevention Services are very unique service offerings that will contribute significantly to customers’ business continuity and data protection initiatives, which in turn would lead to improved efficiency, security and cost reduction . Symantec was an ideal choice to partner with for these services because of their hardware-agnostic solutions and superior technology.”

Service-centric Data Loss Prevention

Information is paramount to gain substantial competitive advantage in today’s business scenario. Almost 90 percent of threats in 2008 were targeted at confidential information, according to a Symantec report. In fact, an IDC study commissioned by Symantec revealed that 79 percent of Indian enterprises highlighted data loss as their most serious information security concern. This has entailed a paradigm shift from infrastructure-centric to information-centric security.

Wipro Infotech’s Service-Centric Data Loss Prevention will offer a prioritized, risk-based approach to achieve measurable reduction in data risks. It will also create a cross-functional framework to monitor, manage, and remediate data security incidents.

Backup and Restore Infrastructure Consultancy Services (BRICS)

Data protection strategy, including backup and recovery for physical and virtual environments not mapped to the business, can lead to financial loss and damage to reputation. Symantec study on disaster recovery cites lack of backup storage and automated recovery tools as top challenges to protect data in virtual environments. The survey also found, that a significant percentage of virtual environments are not regularly backed up – pointing to the need for more automation and cross-environment tools.

Wipro Infotech’s consulting division will offer granular reporting of end-to-end backup infrastructure through Symantec’s VERITAS Backup Reporter. Customers will get a detailed view of media usage and insights into data risks in physical and virtualized environments. Wipro’s Global Service Management Center will bring in scale and increased efficiency of backup operations in virtual environments.