India ranks third among global marketing automation solution providers: Survey

MAS report 2017 Netcore Solutions titleIn line with the Scott Brinker’s latest marketing technology landscape for the year 2017, a report by the Research NXT in association with Mumbai based full stack marketing technology solution provider Netcore Solutions has found that the global Marketing Automation Solutions (MAS) category has grown by 36 per cent from 2016 to 2017, from 156 vendors to 212.

There are more than 200 MAS providers available in the global market catering to the needs of B2B and B2C marketers. What is interesting is that the number of Indian service providers is also growing at a faster pace, with India ranking third in terms of MAS providers after USA and UK with more than 10 companies offering MAS solutions.

The report, being first-of-its-kind, produced by Research NXT in association with Netcore, is based on a survey from more than 150 top marketing professionals and CMOs of leading brands from different sectors across India.

With ROI as the key parameter to measure investment, 57 per cent of marketers have allocated well-defined budgets for marketing automation spends. The latest B2C Marketing Automation Report India 2017 reveals that 70 per cent marketers in India have adopted Marketing Automation Solutions (MAS) to increase lead conversions. It further states that 48 per cent of marketers in India have already decided to include MAS in their marketing strategy.

The report highlights that more than 70 per cent marketers state that Email and SMS marketing are crucial features of the MAS mix. App engagement and segmentation are other two features that are gaining preference among Indian marketers.

Capturing the insights in a nutshell, Kalpit Jain, CEO, Netcore, said, “It is exciting to know that the trend of marketing automation is gaining momentum in the India market. The rate at which it is growing, we are sure that in the next couple of years or sooner India will be on the same platform as US in terms of usage of technology in marketing. India is at an early stage of adoption and we have observed high level of awareness on the need and benefits of MAS among marketers. We believe 2017 will be the year of marketing automation adoption for majority brands in India.”

The report highlights that 61 per cent of marketers are evaluating MAS with cloud based platforms, and 28 per cent of marketers are looking at a mix of in-house along with – cloud based platform. Campaign Execution, Implementation and Integration are the top three activities which marketers who are evaluating MAS would like to outsource. This clearly reveals that lack of internal skills and expertise are the biggest barriers in MAS implementation in India, hence choosing a MAS provider offering Marketing Technologist Consultancy to deliver the required results for brands is recommended.

Though predictive scoring and machine learning, workflow builder and unified customer view are not widely used as of now; this trend is expected to witness a change. With the advent of technology in business steering the evolution of marketing channels rapidly, more than 60 per cent of marketers feel that paid digital media, social media and website are the most effective channels for marketing campaigns. Digital channels like browser notification, In-App / web messaging are gaining importance due to the ease of measurability and real time engagement among customers.

The report is available for public access at:


Inshorts featured as best news app in Google’s list of Best Apps for 2015

Inshorts featured as best news app in Google’s list of Best Apps for 2015

Emerges as the highest rated news app in Google’s list oInshorts- Logof top 50 apps in India

India’s highest rated news app – Inshorts which curates important news items of the day and serves them in 60 words, has been included by Google in its list of 50 Best Apps of India. Inshorts is India’s highest rated news app and among the only 2 news apps who have made it to the list. The other popular apps in the list include Facebook, Whatsapp, Twitter, Skype, TrueCaller, Zomato, and Gaana to name a few. The Google apps list is a ready reckoner listing the best apps and games (both free and paid format) that were featured this year on Play Store, thus enabling the audiences to see how their favorite apps and games have fared throughout the year.

On this achievement, Azhar Iqubal – CEO and Co-founder, Inshorts said – “The inclusion of Inshorts in Google’s list of top 50 apps for 2015 validates our brand promise of keeping our users informed by the means of simple, precise and short form content which could be consumed in less than 15 seconds. In 2016, our focus would be upon serving relevant content to relevant users.

Inshorts has witnessed exponential growth in 2015 and has grown from less than 100,000 downloads at the beginning of the year to more than 3 million downloads by December 2015. The app serves more than half a billion page views everyday and 80% of its users as of today come from New Delhi, Bengaluru, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Ahmedabad, Chandigarh and Jaipur. The app has recently launched a Hindi interface to make inroads in Tier 2 and Tier 3 cities and based on its success, plans a foray in Marathi, Kannada and Tamil by mid 2016. With these initiatives, Inshorts aims to increase its reach by an additional 5 million users by April 2016.

Inshorts is currently working on building India’s first intuitive content recommendation engine and is testing its efficiency with the help of its community of beta users called ‘Insiders’ which has more than 20,000 users. With the content recommendation engine, Inshorts aims to identify its users based on their content consumption habits and serve them more alternative content in the genres of their interest. The company is also in the process of partnering with popular alternative content publishers and helping them to increase the reach of their content through the Inshorts platform.

To preview a timeline of Inshorts, Click Here


NASSCOM and Hansa Cequity release research report on Analytic Maturity in India

Hansa Cequity-NASSCOM Analytic Maturity in India report

Hansa Cequity and Nasscom jointly released the report that includes case studies from nearly 250 global companies

To showcase how organisations are creating value by leveraging analytics across industries, The National Association of Software and Services Companies (NASSCOM) and Hansa Cequity on 25 June, 2015 announced the release of a report on “Application, Innovation and Maturity of Indian Analytics”. The report was released as part of the Big Data & Analytics Summit organised by NASSCOM at Hyderabad. Orgaisations, including global in-house centres, analytics providers, and Indian buyer enterprises across different industry sectors participated and showcased the innovation and business impact created by them by leveraging Indian analytical capabilities. The submissions were received in application areas of Customer Experience & Lifecycle Management, Revenue Maximisation, Operational Efficiency, and Compliance & Risk Management. Key findings of the study:

  •  Organisations are increasingly ‘competing on analytics’ based on Insights from integrating institutional data, social media data, and machine data.
  • Analytics solutions have matured from business intelligence and reporting into the realm of predictive and prescriptive analytics such as forecasting, scenario planning, simulation, optimisation, complex risk modelling, NLP etc.
  • The industry is enhancing capabilities and moving towards productized analytics solutions by embedding domain expertise, understanding of customer business and deploying deep analytics expertise.
  • Industry is offering solutions spread over industries such as Agriculture, Banking, and Mining to Government agencies.
  • Many local government agencies, on a very positive note, have been early adopters of analytical solutions to provide better citizen centric services.

As part of the study, 12 pioneering examples were selected for special recognition and the companies that executed those projects were honored at the NASSCOM Big Data & Analytics Summit. The ‘Top 50’ case submissions are featured in the ‘Application, Innovation & Maturity of Indian Analytics’ Report. MohanaKrishnan, Director, NASSCOM, said “Disruptive technologies, informed customers, rapidly changing business models are presenting challenges as well as opportunities for enterprises to explore innovative solutions available in the ecosystem. The need for drawing better insights from huge volumes of data has fueled the need for innovative analytic solutions. Companies selected for special recognition include Agora Analytics, Capgemini India, Citibank India, Delhi Integrated Multi-Modal Transit System, EXL Services, Fractal Analytics, Genpact, Gramener, iConcept Software Services, Rolta India, Siemens, and  Swiss Re Shared Services The depth, breadth, innovation and maturity of analytics solutions from India is not only fascinating and has led industries such as banking, retail, mining, aviation, agriculture, government, transportation, hospitality, and energy and utilities to quickly adopt and bring enhanced competitive advantage.” Swaminathan, Co-founder and CEO, Hansa Cequity commented that, “At Hansa Cequity, we believe that Data is the new fuel and competitive advantage for the enterprise and Data-driven marketing will become the new normal in companies. The study proves that India is now ready to make the big difference in the way global companies make decisions.” While sharing his views on the initiative, Ajay Kelkar, Co-founder and COO, Hansa Cequity, said “Data scientists were ranked by HBR as the sexiest job of the 21st century. Cequity assessed the work done by participating Data science teams along with NASSCOM and used their Smart Analytics Impact™ framework to assess the more innovative case studies. This Research demonstrated that a vibrant ecosystem for analytics has developed in India”

How technology is helping build a modern, secure Indian Railways

The government is promising to use technology to give the old-economy Indian Railways a much-needed digital facelift and transform it into a more modern, secure and consumer-friendly service over the next five years—all integral moves to making a Digital India.

On Thursday, among other things, railway minister Suresh Prabhu spoke of soon unveiling an information technology (IT) vision for the railways, which will include online information on the latest berth availability on running trains and an integrated mobile application including a station navigation system, besides customer-friendly freight movement initiatives such as introduction of barcoded/RFID (radio frequency identification) tracking of parcels and freight wagons, automated parcel warehouses and a customer relationship management system.

Of the cumulative Rs.8.5 trillion proposed investment plan from 2015-19, Rs.5,000 crore has been dedicated to IT and research.

If the Indian government’s railway budget speech of 2014-15 mentioned the word technology only once, this time around there were no fewer than 14 mentions, with an entire section dedicated to leveraging technology that also spoke of manufacturing Braille-enabled coaches to help the visually-impaired.

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Digital technology can add $101 billion to India GDP by 2020

Increasing application of digital technologies can help India’s GDP to grow by $101 billion by 2020, global consultancy major Accenture said.

However, China leads the pack with digital technology projected to contribute $410 billion to its economy. Among emerging economies, India comes second, closely followed by Brazil ($97 billion).

Globally, India is ranked fourth after China, US ($365 billion) and Japan ($114 billion) on this front, a study conducted by Accenture showed.

The study is based on the Accenture Digital Density Index, which has taken into account 50 indicators such as the volume of transactions conducted online, the use of cloud or other technologies to streamline processes, and the pervasiveness of technology skills in a company, among others.

As per the study, a ten-point improvement in digital density over five years would lift annual GDP growth rates in advanced economies by 0.25 percentage points, and by 0.5 percentage points in emerging economies.

The increased use of digital technologies can boost productivity for the world’s top 10 economies and add $1.36 trillion to their total economic output in 2020.

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India, UAE discuss possible cooperation in space technologies

DUBAI: India and the UAE have discussed possible cooperation in the field of space and related areas to strengthen and diversify their existing strong bilateral relations.

The UAE’s Emirates Institution for Advanced Science and Technology (EIAST)’s top executives led by Director General Yousuf Al Shaibani recently met Indian delegates headed by Anurag Bhushan, Consul General of India in Dubai, according to EIAST statement.

They discussed possible cooperation between EIAST and India’s space agency Indian Space Research Organisation in the field of space and related areas.

“India is in the midst of a massive national development campaign and one of the areas of focus is harnessing space technology for more diversified growth. ISRO, the national space agency of India has formal cooperative agreements with more than 35 countries.

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‘Digital India to Prepare Nation for Tech-Based Transformation’

New Delhi: President Pranab Mukherjee on Monday said Digital India programme would prepare the country for technology-based transformation.

“My government has envisioned an ambitious umbrella programme — Digital India– to prepare the country for technology-based transformation and citizen-centric transparent governance with service orientation,” he said, addressing a joint session of both the houses of parliament on the first day of budget session.

“Aadhar-based attendance system and Jeevan Praman, Aadhar-based Digital Life Certificate Portal, have shown that innovative use of technology can make enormous difference,” he said.

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