India ranks third among global marketing automation solution providers: Survey

MAS report 2017 Netcore Solutions titleIn line with the Scott Brinker’s latest marketing technology landscape for the year 2017, a report by the Research NXT in association with Mumbai based full stack marketing technology solution provider Netcore Solutions has found that the global Marketing Automation Solutions (MAS) category has grown by 36 per cent from 2016 to 2017, from 156 vendors to 212.

There are more than 200 MAS providers available in the global market catering to the needs of B2B and B2C marketers. What is interesting is that the number of Indian service providers is also growing at a faster pace, with India ranking third in terms of MAS providers after USA and UK with more than 10 companies offering MAS solutions.

The report, being first-of-its-kind, produced by Research NXT in association with Netcore, is based on a survey from more than 150 top marketing professionals and CMOs of leading brands from different sectors across India.

With ROI as the key parameter to measure investment, 57 per cent of marketers have allocated well-defined budgets for marketing automation spends. The latest B2C Marketing Automation Report India 2017 reveals that 70 per cent marketers in India have adopted Marketing Automation Solutions (MAS) to increase lead conversions. It further states that 48 per cent of marketers in India have already decided to include MAS in their marketing strategy.

The report highlights that more than 70 per cent marketers state that Email and SMS marketing are crucial features of the MAS mix. App engagement and segmentation are other two features that are gaining preference among Indian marketers.

Capturing the insights in a nutshell, Kalpit Jain, CEO, Netcore, said, “It is exciting to know that the trend of marketing automation is gaining momentum in the India market. The rate at which it is growing, we are sure that in the next couple of years or sooner India will be on the same platform as US in terms of usage of technology in marketing. India is at an early stage of adoption and we have observed high level of awareness on the need and benefits of MAS among marketers. We believe 2017 will be the year of marketing automation adoption for majority brands in India.”

The report highlights that 61 per cent of marketers are evaluating MAS with cloud based platforms, and 28 per cent of marketers are looking at a mix of in-house along with – cloud based platform. Campaign Execution, Implementation and Integration are the top three activities which marketers who are evaluating MAS would like to outsource. This clearly reveals that lack of internal skills and expertise are the biggest barriers in MAS implementation in India, hence choosing a MAS provider offering Marketing Technologist Consultancy to deliver the required results for brands is recommended.

Though predictive scoring and machine learning, workflow builder and unified customer view are not widely used as of now; this trend is expected to witness a change. With the advent of technology in business steering the evolution of marketing channels rapidly, more than 60 per cent of marketers feel that paid digital media, social media and website are the most effective channels for marketing campaigns. Digital channels like browser notification, In-App / web messaging are gaining importance due to the ease of measurability and real time engagement among customers.

The report is available for public access at: http://bit.ly/2r4GfsB

Top 5 Tech gadgets to make your vacations perfect

It is always a good time to plan a trip, pack your bags and set out to explore new adventures and new destinations. And whether you are a business traveler or a backpacker there is always a handful of small pocket-sized gadgets that you can carry to make your travelling memorable. From entertainment gizmo to keeping your smartphone powered up, we have round up a few top end gadgets that you should surely consider for your next trip.

  1. Portronics POR 341 Power Brick (13000 mAh Battery): A must-have that tops the chart is a portable charge of a high mAh ( 10000 and above) to be able to take care of your handheld devices while travelling. This power bank offers multiple protection features; it is equipped with protection against overcharging, excess voltage and excess current.  Another important feature is short circuit protection.  The device also deploys LED lights to indicate remaining battery. This is a perfect gadget for when your phone dies right when you need it the most.
  1. Lifestraw: This would probably not be your first choice when you are off to a luxurious kind of holiday. But if you like adventure and camping, this could be your tool and even life saver. Containing no chemicals, no batteries and no moving parts, the Lifestraw is a gizmo that no adventure enthusiastic can do without. The Lifestraw’s microbiological water purification system means it can filter 1,000 litres of water sucked up through the straw, removing 99.9999% of waterborne bacteria, including E. coli, and 99.9% of waterborne protozoa. It does take a good hard suck to get the water up, but that’s hardly a problem when it’s a matter of life or death, right? Perhaps save this one for emergencies.
  1. Lechal shoes: Lechal – World’s first haptic footwear, and allows you to navigate hands-free and also tracks your fitness metrics. For users visiting a new city, or looking to rediscover their own, the footwear allows users to tag locations, set destinations and get real-time data on landmarks all around you. Lechal also boasts unique voice commands and an inherently social nature, enabling you to share your location with other users.  The footwear is also ideal for groups of families and friends that want to keep track of everyone. For example, if a group is scattered across an amusement park but plans to meet at the same restaurant for dinner, Lechal can provide real-time location data. It’s a boon for additional convenience and safety.
  1. GoPro Hero 3+: If you love surfing or skiing, what better than to be able to capture every moment of your adventure. GoPro Hero 3+ is a gadget for some serious action-adventure and wide landscapes in HD. For the ones who do not want to go all pro with f-stops and focusing, this is your magic pony! It allows you to connect via WiFi and syncs to your iPhone, iPad or smartphone device for remote viewing and it has longer battery life. Just push the button and create amazing memories.
  1. Divoom Airbeat 10: This portable bluetooth speaker has a suction cup that turns any hard surface into an extra subwoofer to amplify the bass. This one is perfect to enjoy your time in the hotel room or on a beach with some great foot tapping music. Since it is small and powerful, it won’t consume too much space in your luggage.

Google Glass to be redesigned from scratch

If you thought the eye-wearable device Google Glass is dead, think again! The new team at Google Glass wants to “redesign the product from scratch and not release it until it is complete”, says a New York Times report.

Glass is now overseen by Ivy Ross, a jewellery designer who runs Google’s smart-eyewear division and Tony Fadell, a former Apple product executive.

“Early Glass efforts have broken ground and allowed us to learn what’s important to consumers and enterprises alike,” Fadell said in a statement.

“I am excited to be working with Ivy to provide direction and support as she leads the team and we work together to integrate those learnings into future products,” the statement read.

The report quotes an adviser to Fadell as saying: “There will be no public experimentation. Tony is a product guy and he’s not going to release something until it’s perfect.”

Google Glass was unveiled as a prototype in 2012.

It was distributed to a select group of people as part of Explorer programme who paid $1,500 to be early adopters.

On Jan 19 this year, Google quietly suspended selling Google Glass to consumers while continuing to support Glass as an enterprise product.

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Samsung loses pole position in India smartphone market to Micromax

Mumbai: Indian budget smartphone maker Micromax leapfrogged South Korea’s Samsung Electronics Co Ltd to become the leading supplier in India’s booming smartphone market for the first time in the fourth quarter, research firm Canalys said.

In a report issued on 3 February, Canalys said Micromax, based near New Delhi, accounted for 22% of smartphone sales in India in the October-December quarter, ahead of Samsung’s 20%. In total, 21.6 million smartphones were sold in India in the period, a 90% surge from a year earlier.

India, which has the world’s second-highest number of mobile phone accounts after China, is the third-biggest market by number of smartphones sold. Low-priced smartphones are the top sellers in a country where many buyers are upgrading from feature phones

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Microsoft Makes Word, Excel Free on Android Tablets

microsoft

 

Microsoft Corp made its popular Word, Excel and PowerPoint applications available for free on Android tablets on Thursday, marking the latest step in its drive to get as many mobile customers as possible using its software.

It also released an app for its popular Outlook email program to run on Apple Inc’s iPhone and iPad, hoping to attract the millions of users familiar with Outlook from their work desktops.

The new releases are the latest gambits in chief executive officer Satya Nadella’s attempt to wrest back the initiative in the battle for mobile users, where Microsoft has fallen behind Apple and Google Inc.

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Internet of Things & Innovation: GAVS at NASSCOM Product Forum

Chennai, Tamil Nadu, January 29, 2015- Mr. Srinivasan Sundara Rajan of GAVS Technologies delivered an insightful talk on Innovation enabled by Internet of Things, in NASSCOM’s 71st Product Forum in Chennai on 28th January, 2015.

NASSCOM’s Chennai chapter organized a discussion forum on the topic “Accelerating Innovation to Internet of Things”. Practitioners from various IT organizations delivered talks on consuming IoT technology as a value proposition for internal and external customers alike. GAVS Technologies, a global technology and services firm, participated in the forum. Mr. Srinivasan Sundara Rajan, VP – Technology in GAVS Technologies, spoke on Innovation Enabled by Internet of Things – From Fantasy to Reality.

With Internet of Things being at the peak of Gartner’s hype cycle for 2015, GAVS Technologies is committed to empower next-gen enterprises be early adopters of this revolutionary technology. Mr. Srinivasan delivered an immersive talk elaborating on the platforms / vendor products that support IoT today, how organizations can get started, and the future possibilities for innovation.

Mr. Srinivasan Sundara Rajan said “Internet of Things is about connecting machines and humans to improve the lives of latter. It is about machines becoming smarter by utilizing the human like thinking. IoT is no longer a fantasy, and is real. Cloud, Big Data and Platforms enable the implementation of IoT. Proven players are better trusted in the initial initiatives.”

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